Paco: Encouraging children’s outdoor play

Design Research // Human Centered Design Sprint // 2.5 weeks, January 2025

Overview:

Paco tackles the question: How might we encourage children to play outside more to improve child development & community for parents? Paco, short for Park Company, encapsulates a product and community ecosystem rooted in human insight to address this statement. Playground redesign, community hub, a playful safety device, and a connected community app come together to encourage outdoor play and support families.

Deliverables:

Product ecosystem achievable in 5-7 years

Research & innovation presentation

Responsibilities

Design Research

Visualization

Innovation

Team:

Ben Franson

Anna Koebel

Richy Ramirez-Cobian

Morgan Nguyen

Intentions & passions

Goals -> to revisit throughout project and to use as evaluation

Parameters

How might we statement

approach

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